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Professional Agile Leadership - Evidence-Based Management

In this Professional Agile Leadership - Evidence-Based Management course, you will learn about Evidence-Based Management (EBM) from - an Agile approach to help you guide your teams toward continuously improving customer outcomes, organizational capabilities, and business results. This highly interactive class is delivered virtually in one 8-hour session. After the class, you will get a passcode to take the PAL-EBM assessment.



With markets and customer needs constantly changing, organizations need information and evidence that helps them adapt quickly to new challenges and opportunities so that they can deliver great value and achieve true business agility. Yet often organizations that use Agile product development techniques use traditional management approaches, expecting leaders to set form long-term goals and manage progress toward them with dashboards of static metrics.

That is why created the Evidence-Based Management (EBM) framework - an Agile approach to help leaders guide their teams toward continuously improving customer outcomes, organizational capabilities, and business results. EBM focuses on customer value and intentional experimentation to systematically improve an organization’s performance and achieve strategic goals.

In the Professional Agile Leadership – Evidence-Based Management (PAL-EBM) course, you will learn what EBM is and how to apply it through hands-on, activity-based learning. Through a series of exercises, you learn techniques that support a more agile mindset.

Special Platinum Student Ticket Packages

Want to take your learning to the next level? Upgrade your student ticket to Platinum!
A platinum ticket gives you two hours of Live Virtual Coaching with your instructor (who has been in your shoes and helps agilists every day).

You can use your two Live Virtual Coaching hours however you choose, including:

  • Applying: Take the concepts we talked about in class and apply them in your context.
  • Exploring: Learn more about things we explore in class or other topics that you choose.
  • Certification: Obtain advice on passing assessments and earning certifications related to your course.

Interested? When checking out, select the Platinum Student Package add-on. Or contact us at with any questions.

Add a Platinum Package for USD 400!

Subject Areas

  • Goals, measures, behaviors
  • Goals versus trust
  • Types of goals
  • Market leaders and losers
  • EBM Key Value Areas
  • Creating an EBM consultative plan


In this course, students will:

  • Understand the essential aspects of goals and measures and how they influence behaviors and an
    organization’s culture and values
  • Consider empiricism as a leadership approach to incrementally steer toward the organization’s goals
  • Explore how goals and trust act together to enable autonomy, transparency, and value delivery
  • Correlate market leadership and sustainability to curiosity, adaptation, and empiricism
  • Understand how to use EBM and its KVAs to focus measurements on improving market value and
    operational capabilities

Who Should Attend

This course is most beneficial to professionals in leadership roles such as:

  • Executives, Managers, Program Managers, and others leading product delivery or Agile transformation
  • Product Owners, Product Managers and other product leaders
  • Scrum Masters
  • Coaches
  • Consultants


Students will be able to make the most of the class if they:

Assessment & Certification

All participants completing the Professional Agile Leadership - Evidence-Based Management course will receive a password to attempt the Professional Agile Leadership - Evidence-Based Management assessment, included in the course cost. In addition, if you attend this class and attempt the PAL-EBM certification assessment within 14 days but do not achieve a score of at least 85%, you will be granted a 2nd attempt at no cost.

This industry-recognized PAL-EBM certification requires a minimum passing score.

About the Trainer

Take the class from trainers who co-created it! Mark Wavle and Chris Conlin were honored to be part of creating this course material, refining it as they taught it, and training other trainers as they prepared to deliver it.

Picture of Mark Wavle

Mark Wavle has been licensed to teach courses since 2016, having taken the PSM class from Ken Schwaber. Since then, he has taught thousands of students in hundreds of classes: Applying Professional Scrum (APS), Professional Scrum Master (PSM), Professional Scrum Master II (PSM II), Professional Agile Leadership Essentials (PAL-E), and Professional Agile Leadership - Evidence-Based Management (PAL-EBM) - excellent, impactful courses that are well-maintained by the community of trainers.

Unstuck Careers LogoHe's been an employee in and consultant for Fortune 500 companies, regional organizations, and non-profits, working as a Scrum Master, Agile Coach, Trainer, course designer, Leadership Coach, Practice Manager, and National Agile Lead. The diverse industries include medical decide manufacturing, medical insurance, P&C insurance, retail, banking, PLM software, and utilities.

Chris Conlin believes in bringing the human focus back to organizations. In his career, Chris has served in a wide variety of roles, ranging from product ownership, agile coaching, and business analysis — and just about everything in between. He sees an empirical approach as an excellent tool for utilizing these roles to help instill a sense of purpose, leading to happier employees, customers, and organizations. maintains a defined curriculum for the Professional Scrum courses and selects only the most qualified instructors to deliver them. Each Professional Scrum Trainer is a practitioner and brings their experiences and areas of expertise to bear, but all students learn the same core course content. This consistency and quality helps students effectively apply Scrum in their organizations.

Additionally, Unstuck Careers is officially recognized as a member of the Professional Training Network. This means we align with the Scrum Values, have trainers who teach a qualifying number of Professional Scrum classes, and are committed to improving the profession of product delivery in part by providing training.

What Our Students Are Saying

Here's what we've heard from the students who've taken our PAL-EBM classes:

  • "Really appreciate this highly interactive class where both trainers have shared a new perspective on measurement."
  • "This class is bringing vision, measurement and behaviour together in a whole new perspective."
  • "Really enjoyed this class which perfectly ties in the stance agile leaders should take on goals, measures and empiricism with Evidence-Based Management."
  • "Nice workshop where you can experiment what Evidence-Based Management really is."
  • "After this class I have many ideas now on how to work with management on how to lead in an agile setting."

Group Registration Discount

If you have further questions or want to inquire about private and/or on-site classes, custom courses, coaching, or group discounts, reach out to or check out our website for more information.

What Is Included

  • A soft copy of the course materials
  • Up to two free attempts at the PAL-EBM assessment (does not expire) - a $200 value
    • If you attend this class and attempt the PAL-EBM certification assessment within 14 days but do not achieve a score of at least 85% you will be given a 2nd attempt at no cost
  • Optional add-on: Our Platinum Package gives you two additional hours of Live Virtual Coaching with your instructor (who has been in your shoes and helps agilists every day). Interested? When checking out, select the $400 Platinum Student Package add-on. Or contact us at with any questions.

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